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COO Services

With 15 years of executive experience at growth stage companies, I have led teams, companies and boards through all of the typical (any many a-typical) challenges associated with Series A - D growth.  Bringing this expertise and tailoring it to your company's unique situation is what I do best.

Strategy

Scaling a company requires clear direction and alignment. I help growth-stage companies define and refine their strategic vision, ensuring teams are focused on the highest-impact initiatives. Whether you’re preparing for a funding round, entering a new market, or optimizing your go-to-market strategy, I am the partner you need to successfully translate scale as a concept into a plan that inspires, aligns, and drives accountability across your teams.

  • Market assessment 

  • Stakeholder engagement

  • Offsite design & facilitation

  • Strategic and annual plan development

Business Operations

Operational inefficiencies can stall momentum. I build and optimize the systems, processes, and frameworks that enable companies to scale effectively. From implementing OKRs and performance management to refining workflows and tech stacks, I help businesses create the operational infrastructure needed to support long-term growth and agility.

  • Rhythm of Business: annual planning, semi-annual reforecasting, monthly business reviews, and all hands meetings

  • Goal Setting & Accountability (e.g., cascading OKRs)

Revenue & Revenue Operations

Early-stage revenue teams are often scrappy but need structure to scale. I help companies transition from founder-led sales to a repeatable, high-performing revenue engine. Whether it’s refining pricing models, building sales and partnership strategies, or improving customer acquisition and retention, I provide the expertise to unlock scalable, sustainable revenue growth.

  • Strategy

  • Org design

  • Performance Management

  • Compensation plans

  • Training & 30/60/90

  • CRM (HubSpot, Salesforce, etc.)

People Operations

Strong companies are built on strong teams. I help organizations develop people-first strategies that attract, retain, and develop top talent. From designing compensation structures and performance management systems to fostering leadership development and organizational culture, I ensure that People Operations becomes a competitive advantage, not just a back-office function.

  • Employer Brand

  • Recruiting (in-house, agency, executive)

  • Succession Planning

  • Org Design

  • Performance Management

  • Leadership Development

  • Manager Training

  • Systems: HRIS, ATS, Performance, LMS

Product & Technology

A well-built product and a strong technology foundation are critical to scaling. I provide executive leadership to help companies establish product roadmaps, integrate AI and automation, and develop scalable tech ecosystems. Whether leading digital transformation or optimizing cross-functional collaboration between product, engineering, and business teams, I help organizations build and ship with confidence.

  • Market Research (customer interviews, focus groups, market sizing, competive landscape)

  • Pricing Strategy 

  • MVP Development

  • Product Roadmapping

  • Product Management

  • SaaS Ecosystem Management

  • AI Strategy (build vs. buy, tool evaluation, implementation)

  • IT Infrastructure & Support

  • Procurement

  • Vendor Management

Executive Coaching

Leadership at a high-growth company is demanding, and founders and executives often need a trusted partner to help them navigate challenges. I provide executive coaching that blends strategic advising with hands-on leadership support, helping leaders refine their decision-making, scale their teams effectively, and stay focused on what matters most.

  • Professional Development Plans

  • 1:1 Coaching

  • Media Training

  • Succession Planning

  • Executive Team Coaching

©2025 SatoLau Partners

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